Levi’s is on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. The heritage denim brand designed several custom looks for Beyoncé and her dancers for the world tour supporting her ...

Levi’s has held commuter lifestyle cycling in high-regard including the launch of a recent collection created with all the sensibilities of biking in mind. Going a step further, Levi’s has partnered ...

Ali Grace, the creative captain behind aligrace custom Levi's, followed her compass on the banks of Cape Cod when she found a love for vintage Levi's in high school, and set out to craft custom jeans ...

Debuting during the Super Bowl with the anthem film Backstory , directed by Kim Gehrig, the Levi’s brand flips expectations by showcasing both celebrity icons and everyday originals exclusively from ...

I waited for Karen inside the front entrance to the store, in between two walkie-talkie flanked greeters and the ostentatiously hip customization department. Hand-painted jean jackets hung from low ...

Levi's "Reiimagine" campaign starring "Cowboy Carter" hitmaker Beyoncé may have ended but the Western spirit lives on at Levi's. This week, the denim brand launched a new Icons campaign featuring five ...

For our special fall style section, “50 Elements of Style: Your Fall Guide,” we created this custom embroidered vintage Levi’s jacket, covered in patches and pins. And now we’re giving it away in a ...