Hair is predominantly made up of keratin, which plays a key role in a healthy, younger looking hair. Over time, hair loses its keratin. Enriched with pro keratin, new excellence crème strengthens and ...

NEW YORK, NY--(Marketwired - Jun 10, 2014) - Pioneering beauty products manufacturer L'Oréal Paris has applied image recognition technology to dynamically target product ads based on the hair color ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

Eva Longoria box dyed her hair while quarantined at her Los Angeles home and filmed the entire process on her cellphone for her new L'Oréal Paris commercial. The 45-year-old actress, who is a ...

Questions remain about L'Oreal's latest research. Oct. 5, 2011— -- When news broke this week that L'Oreal was developing a pill to prevent grey hair, it made headlines around the world. But ...