Some beauty brands like Super Smalls are offering products they say are specifically formulated for young kids and that there’s demand for them.

That was all I could say one January morning when my five-year-old daughter emerged from her bedroom with a full face of makeup – emphasis on full. She had been experimenting with the “real” makeup ...

People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...