In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Lana Veenker, CSA, ICDN, founder and president of Cast Iron Studios, shares these eight tips on how kids can standout at commercial auditions. Veenker and Cast Iron Studios have been casting ...

A step-by-step guide to answering your kids' toughest questions "When people die, where do they go?" "Why is her skin darker than mine?" "But how does the baby get in there?" Don't panic. While we ...

AUSTIN (KXAN) — Professor Matthew McConaughey will be back again next semester at The University of Texas at Austin. He will offer a new format of his Script to Screen class for the first time, ...