You’d be forgiven if you can’t hum the 18th-century Cumbrian folk song “Do Ye Ken John Peel.” But in 1942, a version of that ...

Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

When a PAC working to elect Robert F. Kennedy Jr. ran an ad during this year's Super Bowl that superimposed his name on one of his uncle's John F. Kennedy's ads from his 1960 presidential campaign, ...

Barry Manilow has a knack for creating catchy songs, like "Looks Like We Made It" and "Copacabana," but he has written songs you probably hum every day without realizing it. Before he was a ...

From Top 40 singles to commercial jingles, we have all been victims of an “earworm” tune or melody that embeds itself in your brain on repeat, whether it’s invited or not. In the world of branding and ...

Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

Kelly Jakubowski consults for Maybelline (L’Oréal Groupe). She receives research funding from The Leverhulme Trust and AHRC. Even if we haven’t heard them for many years, familiar songs often stick ...

Yes, the singer-songwriter is responsible for getting way more than "Copacabana" stuck in your head Barry Manilow knows how to tell a story and deliver a memorable melody. It's why the 1978 Grammy ...

The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial ...

Welcome to No Shame November! This week we're diving into the pop culture we love that society tells us we shouldn't. Watching Lizzo twerk to the Empire Today jingle is the closest I’ve come to time ...