Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

When a PAC working to elect Robert F. Kennedy Jr. ran an ad during this year's Super Bowl that superimposed his name on one of his uncle's John F. Kennedy's ads from his 1960 presidential campaign, ...

Barry Manilow has a knack for creating catchy songs, like "Looks Like We Made It" and "Copacabana," but he has written songs you probably hum every day without realizing it. Before he was a ...

Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

From Top 40 singles to commercial jingles, we have all been victims of an “earworm” tune or melody that embeds itself in your brain on repeat, whether it’s invited or not. In the world of branding and ...

Yes, the singer-songwriter is responsible for getting way more than "Copacabana" stuck in your head Barry Manilow knows how to tell a story and deliver a memorable melody. It's why the 1978 Grammy ...

Kelly Jakubowski consults for Maybelline (L’Oréal Groupe). She receives research funding from The Leverhulme Trust and AHRC. Even if we haven’t heard them for many years, familiar songs often stick ...

Welcome to No Shame November! This week we're diving into the pop culture we love that society tells us we shouldn't. Watching Lizzo twerk to the Empire Today jingle is the closest I’ve come to time ...

For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, repetitive, and instantly recognizable. Many of them remain familiar today, ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook In recent months, across countless NFL games and other television events, one company’s ...