To stand out on Instagram in 2025, ads need to be quick, visually interesting, and fit the mobile-first way people use the app. Think vertical video and easy-to-digest content. Different ad formats ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

In this video, I guide you through setting up a Facebook business page step by step. Here’s what you’ll learn: Why Create a Facebook Business Page? I explain the two main reasons: running ads on ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Instagram is further investing in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it’s currently testing the new format, ...