A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.

YouTube is testing infinite scroll for long-form videos. This change, spotted in the YouTube app, could alter or even destroy an important gesture navigation for smartphone users. YouTube is by far ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main content.

In the modern digital landscape, the habit of endless scrolling has become a pervasive challenge. It consumes time, diminishes focus, and often leaves you feeling unfulfilled. We’ve all been there: a ...

The notoriously addictive video-sharing app, TikTok, has just released a series of features aimed at limiting infinite scrolling. With the Chinese platform already ...

It's going to be a little harder to see more results the next time you Google something. According to SearchEngineLand, Google Search is killing infinite scroll in search. Infinite scroll has already ...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, ...

Guess how far the average person scrolls in a lifetime: about 3,400 miles. That's roughly the distance between New York and London if you fly over the Atlantic Ocean! Crazy, right? We stick to our ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.