My father enjoyed watching the USWNT team play Sweden in the World Cup, but he was heartbroken when they lost. “They were so close! They had it!” he said repeatedly. “It is just so disappointing.” He ...
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
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