The authors report the findings from an exploratory investigation of the use of UPC scanner data in the consumer packaged goods industry in the U.S. The study examines the practitioner community's ...
UPC barcodes contain key information that can make small businesses more efficient and easier to manage. Many, or all, of the products featured on this page are from our advertising partners who ...
Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.
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