Having a great app or service doesn't guarantee success. How do you get your software or digital offering in front of buyers? Software–whether sold as a service (SaaS) or via CD or DVD–is a ...

Open source is changing not just how companies make software, but how they sell it. Alfresco’s Matt Asay explains the new sales cycle and the skills that today’s software sales people need to close ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Selling enterprise software is a very different sell than hardware. Solution providers must focus on creating a vision of what the end result of deploying the software will look like. Improved ...

His dot-com was supposed to spell the end of software, slaying the giants of Silicon Valley with a cheaper way of delivering business applications to corporations. But it debuted one month before the ...