A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...