A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Is your business website struggling with low conversion rates on its landing pages? You’re not alone. Many businesses face the same challenge, but the good news is there’s a solution. By treating your ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...