Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

I am a beauty and style contributor at Forbes Vetted. Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Considering even pants are now optional, it’s not entirely surprising that makeup isn’t getting a lot of play right now. A report from the NPD Group confirmed as much, showing cosmetics sales slumped ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Flesh arrived on the beauty scene last summer, featuring a stick foundation in 40 shades, primers, eye gloss, and more. The brand, which is sold at Ulta and via its own website, steadily added ...

Fenty Beauty is expanding in even more amazing and inclusive ways. Rihanna's brand is dropping 50 shades of concealer on Friday, Jan. 11. Fenty is also adding 10 additional hues to its Pro Filt'r ...