“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s ...

Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition ...

Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

Ad tech has latched on to its latest shiny object -- and almost everybody is addicted, according to a report from BI Intelligence. The benefits of header bidding are clear -- transparency of all ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...

"Exchanges are building their businesses with improved inventory access, and new players are ramping up their buying or opening negotiations with us weekly," Jonathan Bellack, Google's director of ...

Myths that remain unchallenged over time become truths. Integrating header solutions is not recreating a waterfall or 'waterfalling'. Not even close. Waterfalling is a unidirectional process that was ...

Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It looks as though Facebook's latest attempt to challenge Google in the online display ad market will ...