AD travels to Bhadohi, India's Carpet city, where every knot tells a story

Home to generations of master weavers, Uttar Pradesh's carpet capital is where Obeetee's hand-knotted rugs take shape through ...
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World's largest hand-tufted carpet: How the artisans of India's ‘carpet city’ Bhadohi built a Guinness World Record

The story of Indian carpets has always been fascinating. It began with the Mughals, especially during Akbar’s reign, when Persian artisans arrived with their knotting techniques, designs, and ...
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A century underfoot: How Iwan Maktabi reinvented the Levantine carpet

The family-owned business is balancing heritage and innovation – and pushing into new spaces from its UAE base ...
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Inside the carpet factory supplying West Elm and Pottery Barn

Obeetee works with more than 30,000 weavers to produce handmade carpets for brands including Pottery Barn and West Elm. More from Retail Obeetee works with more than 30,000 weavers to produce handmade ...