Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...

Music gear retailer Guitar Center has appointed Mike Schultheis executive vice president and chief stores officer. Schultheis will oversee and manage all aspects of the company’s retail stores.

Musical instrument retailer Guitar Center recently filed bankruptcy, but plans to continue operating its nearly 300 stores, including one in Lancaster Township’s Manor Shopping Center. The Nov. 21 ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

If it weren't for the Beatles, Guitar Center might still be the Organ Center. That was the name of the store Wayne Mitchell founded in 1959 in Hollywood, California. As the name suggested, it sold ...

LOS ANGELES — The year was 1964. The Beatles had conquered America, and the first Guitar Center store opened in Hollywood, selling instruments and amplifiers to a generation eager to play rock 'n' ...