Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

The metaverse is making room for Gucci with a virtual iteration of its interactive Florence-based Gucci Garden on the global gaming platform Roblox. Synchronously with the opening of the House’s Gucci ...

Roblox has become one of the most creative gaming platforms around, who would have thought that when the game launched in 2006 that players would be able to get a Gucci Dionysus Bag in-game. If you ...

The metaverse has arrived. At least, that’s what companies like Roblox believe, whose users generate content and continue to build inside of the Roblox platform. Roblox wants to be more than a game ...

Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s virtual Gucci ...

The Gucci Virtual 25 sneakers are designed by Gucci creative director Alessandro Michele and feature a chunky, neon green and pink look that might not be for everyone. But they feel appropriately over ...