Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

On Friday, Google began to show these massive pop up, overlay ads, on top of the Google Search results, for when you search for your business and are logged into your Google Business Profile account.

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!