Brand linking lets you "Link customers to brands," it reads. This was spotted by Bia Camargo who posted a screenshot of this ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...

Google VP confirmed that ad experiments are rolling out in Google Search’s AI Mode and other AI experiences to monetize the new era of search. The executive, however, did not explicitly name the ...