Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance. Google released a free test version of an ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...