Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

Zero torque putters have become more of a regular feature on the professional circuits, but how many players are actually ...

If the cliché is correct and imitation is the sincerest form of flattery, then no one in golf has been flattered more than Karsten Solheim, the founder of Ping and the man who created the Ping Anser ...

Odyssey is taking aim at one of the barriers to the “zero torque” putting with its latest Square 2 Square release. The trendy putting method has caught fire over the last several years, but many ...

The putter market has been in an interesting battle over “zero torque” the last couple of years. With the booming popularity of LAB Golf on Tour and at retail, Odyssey coming in hot with its Square 2 ...

As the PGA TOUR heads to the final stop of the 2025 Florida Swing, GolfWRX.com spotted two new Ai-One Square 2 Square prototype putters, on-site at the Valspar Championship. The “Max 1” and “Max 1 ...

Zero-torque and counterbalanced putters share some things in common, but buying the wrong one can be an expensive mistake that won't fix your putting.

WHAT YOU NEED TO KNOW: L.A.B. Golf's putters have made inroads in simplifying the putting stroke through its specially weighted and lie-angle balanced designs. The aim is to reduce the need for the ...

Callaway and Odyssey golf have always been known to go above and beyond to validate their latest technology when launching it on the PGA TOUR. The companies once studied the science of Vernier Acuity, ...

WHAT YOU NEED TO KNOW: BGT (Breakthrough Golf Technology), the company that has made inroads with its Stability putter shafts designed to improve consistency, now steps into the full putter business ...