IPG-owned agency Jack Morton Worldwide acquired Genuine Interactive on Tuesday in an attempt to expand its social and mobile capabilities, particularly as they relate to supplementing live events.

Interpublic Group’s sponsorship and event marketing agency Jack Morton is acquiring digital, mobile and social shop Genuine Interactive. Both agencies are based in Boston. Terms were not disclosed.

BOSTON, MA--(Marketwired - Nov 9, 2015) - Editors and other readers are advised to disregard the news release with the headline, "Leading Brands Sign With Genuine Interactive to Create Extraordinary ...

A statement from the agency said that Genuine Interactive will become a wholly-owned unit within Jack Morton but will retain its branding and Boston offices. The firm will also retain its workforce of ...

BOSTON, Sept. 26, 2013 /PRNewswire/ -- Genuine Interactive, a full-service interactive agency, and its clients, Lysol((R)), Finlandia Cheese, and Shared Value Initiative each won a Silver 2013 W(3) ...

BOSTON, Oct. 2, 2013 /PRNewswire/ -- Genuine Interactive received a 2013 WebAward for its digital work for New England Baptist Hospital. The website, NEBH.org was awarded the Healthcare Provider ...