When Ford chose to trademark the name Ranchero, the move has been a quiet riot among all the other cars that were being made globally. What appeared to be a minor legal filing soon became a big topic ...

Good morning and welcome to The Down Shift, or TDS for short. The Downshift is The Drive‘s new weekday early morning quick-hit news rundown that gathers all the latest automotive stories from around ...

For more than two decades, the Ford Ranchero tried to convince American buyers that a vehicle could be both a capable truck ...

Ford has filed a trademark for the name "Ranchero," which could be an indicator of its reported upcoming EV mid-sized pickup truck. The new trademark was filed with the United States Patent and ...

Ford applies for the Ranchero nameplate, which could be used for a new electric pickup. The last Ranchero was a two-door car with a bed in the back, and the new ute could stay close to that formula.

Do you still have a thing for American utes? How about an old Ford Ranchero that has been visited by the restoring fairy and is now looking for a new home at a decent price for what it offers? It is a ...

The first “hybrid” in the United States had nothing to do with electric motors. Marketed as “More than a car … more than a truck … the Ranchero is a new idea in motor vehicles." Ironically, the ...