Fender’s Chief Product Officer Justin Norvell explains how the guitar giant is changing course with its new flagships ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Now, Fender is offering a rare discount on a huge lineup of ...

Hello everyone. This is Takitaro!In October 2026, Fender announced the new American Professional series.The previous model, ...

The collaboration pays tribute to the label that emerged from one of the Beatles’ most divisive tours ...

While varying models might feature refined additions, cool finishes, limited production runs and an artist’s signature spec, they all share Fender’s DNA: instruments and tools built to be played, ...

So you want to play like rock god Jimi Hendrix? Fender combines guitar history and present-day playability in a Hendrix Stratocaster that's both a contemporary instrument and a child of the '60s. In ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

More than six decades after its introduction, the Fender Stratocaster is still one of rock 'n' roll’s most iconic electric guitars. Here’s everything you need to know about the beloved Strat. By 1952, ...

The Fender Stratocaster is ubiquitous in the rock guitar world for a reason. The Strat has been an American icon since the 1950s, and it's the instrument of choice for countless rock n' roll pioneers ...

Made up of 126 lots, the auction included numerous instruments used by Gilmour including a 1954 White Fender Stratocaster (serial number 0001), a 1955 Gibson Les Paul used on “Another Brick in the ...

The Fender Stratocaster is widely-considered to be one of the most iconic electric guitars of all time, having been used by legends like Jimi Hendrix, Stevie Ray Vaughan and George Harrison, just to ...