Farmers Insurance is refreshing its brand with a new platform, positioning and campaign, per details shared with Marketing Dive. The "Honesty Is Our Policy" platform includes new ad spots, an all-pink ...

Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departments’ worth.

The easily recognizable, 10-year-old Farmers Insurance jingle is the star of a new campaign for the insurance brand. By integrating the jingle early on in the ads, along with the layering of suspense, ...

CINCINNATI — Did a candidate for Cincinnati City Council rip off a famous jingle as his campaign slogan? Kevin Farmer is running for office this November and has a campaign sign that closely resembles ...