How does one build an enduring fandom? That was the question at the center of Variety and Adobe's Storytelling for Fans — The Future of Audience Engagement panel at the 2026 Sundance Film Festival.
When Melanie, also known as “Uhbucky” on social media, posted a fan edit of “Heated Rivalry,” she didn’t know it would lead to her dream job. “I watched (the edit) so many times, it kind of like lost ...
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