See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare. The first quarter of 2021 has been one of the most uncertain for ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. “Apple’s advertising business has more than tripled its ...