Ford fans might want to look away for this. SEE ALSO: Michael Bay tweets picture of new 'Transformers' Bumblebee Chevrolet released a strength comparison test Wednesday morning of its Silverado pickup ...

Pickup truck advertising is rife with bravado and bluster: every manufacturer claims to have the toughest, most dependable, most capable trucks on the market. In the end, it usually doesn’t matter ...

If the Ford Mustang is a pony car, this must be a Clydesdale. Specialty vehicle builder and accessory sales outlet Michigan Vehicle Solutions has a surprise hit on its hands with a fastback-style bed ...

General Motors Co.’s Chevrolet brand is touting the strength of its pickup bed vs. the Ford F-150 in a new national marketing campaign that featured a four-page wrapped newspaper ad in Wednesday’s ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Jan 05, 2024, 04:02am EST Jan 05, 2024, 09:45pm EST Initially ...

The Ford F-150 Lightning is bringing a new breed of drivers to the brand and especially the F-150 nameplate, with the automaker saying it has noticed a dramatic shift in the pickup truck buyer profile ...

Those were the marching orders Denis Kansier, lead prototype engineer on Ford’s 2015 F-150, gave the drivers of six pickups distributed evenly among three different companies when they were handed the ...