Traditional marketing was designed to create a message and distribute that message as efficiently and effectively as possible. Experiential advertising uses modern forms of communication and ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Building and sustaining a reputable brand is important across all industries. How a company chooses to execute that is even more important. As companies prepare marketing budgets and strategies for ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

In a world where consumers are more likely to shell out for concert tickets than buy their favorite band's merchandise, there's no doubting the power of experiences. Consumers today want a brand they ...

A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...

There’s a new trend in experiential marketing that reaches far beyond sessions, live entertainment, video, and even the best keynotes. New tech is enabling new dimensions of interaction, community, ...

Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Global experiential marketing spending is expected to ...

I’d like to introduce my presence at Fast Company with a few thoughts about my blogging focus, Experiential Marketing, a fairly new term with an incredible range of definitions. Rather than attempting ...