Giving Assistant collected seven notable examples of product placement through media history, from books to movies to video games. - Kevin Winter // Getty Images Giving Assistant collected seven ...

Heiniken paid $45 million to have James Bond drink its beer rather than his shaken-not-stirred martini in the movie "Skyfall." Product placement in movies, television, music videos and video games has ...

Which bottles of Champagne were at Rick’s Cafe in Casablanca? Thanks to computer technology, that answer could change at any moment. Yes, the multi-billion dollar product placement industry is coming ...

Television shows have been using clever product placement for decades. Some of these brand advertisements are more subtle, while other product story arcs are overt. But in both instances, the TV ...

Ah, product placement. A time-honored tradition of sacrificing artistic integrity at the feet of capital, and appeasing the bean counters with yet more Integrations for Brands. We asked for your least ...

Add Yahoo as a preferred source to see more of our stories on Google. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...

Video games aren't easy or cheap to make, and unless a project is extremely small-scale, development costs can be significant. Over the years, these costs have skyrocketed, especially for major ...

Janelle has an extensive career as a writer, with over a decade of freelance experience, especially when it comes to pop culture. Although her first love was music, she also enjoys digging into ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. You’ve seen them. You might even be accustomed to them and ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...