The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And that can be difficult because the standard definition of market is, well, sorta kinda ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...