Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right, apparently eye shadow is an "old lady thing," according to a TikTok that user ...

From brows to blush, makeup artist and social media star Erica Taylor joins TODAY’s Jenna Bush Hager and guest co-host Leanne Morgan to demonstrate ways to get an instant lift with makeup. Closing ...

A TikTok video has sparked viral conversation about makeup trends across the generations, prompting experts to weigh in. When Jennifer Latch's daughter said that eyeshadow is a "Gen Z and millennial ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad. Ad Age is marking Black History Month 2025 with our fifth-annual Honoring Creative ...

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Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...