Equinox is spinning up some controversy with its anti-New Year’s resolution movement. The luxury fitness club released its "We Don’t Speak January" campaign on New Year’s Day, banning any new ...

Luxury fitness club Equinox is offering a new way for its members to meet their fitness goals in the new year. "We're seeing an uptick in members who are using — or are interested in using — GLP-1 ...

Equinox, the favorite gym of the fashion crowd, is doing more for their women members with the introduction of their ...

Eswar Veluri, the chief technology officer at Equinox, says that when the luxury gym operator is flexing new generative artificial intelligence muscles, the focus tends to center on the two Ps: ...

Crunch Fitness joined other popular gym brands in questioning Equinox's poignant New Year's "We Don’t Speak January" campaign, which drew backlash after refusing to allow new members to sign up. "I ...

Equinox announced the acquisition of six more Sports Club/LA gyms. Atmosphere at the 2012 Cycle For Survival event at Equinox Graybar in this Feb. 11, 2012, file photo in New York City. John Lamparski ...

NEW YORK (Billboard) - Music can be as crucial to exercise as water and spandex, and a spinning instructor's playlist or an iPod's inventory can make or break a workout. As part of its branding ...

Starting Tuesday, Equinox's fitness club customers in New York City will be given the option to use cryptocurrencies to pay for their annual memberships. "More than ever, consumers are making luxury ...

From the moody gym lighting to the glass refrigerators stacked with eucalyptus-infused towels, Equinox encompasses all things luxury fitness. Still, a gym with its own spa and steam room comes at a ...

I recently spent a night at the Equinox Hotel in Manhattan's Hudson Yards neighborhood. Equinox is primarily known for its ultra-luxe, high-cost fitness clubs. Its hotel opened in 2019. With a spa, ...