It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

Elf on the Shelf is going Hollywood. Netflix nabbed rights to the Christmas-themed story and will develop original live-action and animated content for the streaming service, catering to young kids ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

Inside an Atlanta high-rise office building, an elevator opens up to “the North Pole.” It's not only what employees call the local headquarters of Elf on the Shelf, but it's the place that seems to ...