In 2012, Metro Trains — the public transit operator in Melbourne, Australia — created “Dumb Ways to Die,” a popular public safety campaign that spawned a series of tie-in mobile games. Over a decade ...
The ad campaign is going viral thanks to the video, released Nov. 14, but the ads also extend to a Tumblr blog, Twitter and Facebook pages, and even an iTunes version of the catchy tune. Dumb Ways to ...
In summer camp after sixth grade, the song “Dumb Ways to Die” became stuck in my head. The animated video of the different aforementioned “dumb ways to die” and accompanying song began as an ...
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