Scott D. Locke and Laura-Michelle Horgan write: Marketers are often tempted to use descriptive or laudatory words and phrases in brand names, which are not a basis for strong trademark rights.

The European Court of Justice has tightened the Baby-Dry definition of descriptive trade marks in two decisions that bring further clarification for brand owners. In its February 12 rulings in ...

it was descriptive and had not attained the required level of acquired distinctiveness. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited ...