Researchers have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product -- even when key data is missing. The study introduces a ...

Yesterday’s sales can’t predict tomorrow’s demand. Promotions, price swings, supplier hiccups, even a viral TikTok, can skew ...

For years, supply chain organizations approached demand forecasting by looking backward, with historical sales trends, seasonal cycles and prior purchasing behavior forming the foundation for most ...

Michael Amori is CEO and cofounder of Virtualitics. A data scientist and entrepreneur with a background in finance and physics. Accurate demand forecasting is the linchpin of effective inventory, cost ...

Many industries face growing demand complexity amid macroeconomic uncertainty, and the automotive aftermarket is no different. In our industry, diversity in vehicle make, model and engine ...