There is a seemingly endless supply of data. So why are marketers overlooking the data that really matters? Digital marketers are presented with a litany of data options and providers. Sorting through ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

Regardless of Google’s decision to not kill off cookies, marketers are facing challenges with the data they have to work with. The balance between user privacy and effective marketing is more critical ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...