Levi’s is on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. The heritage denim brand designed several custom looks for Beyoncé and her dancers for the world tour supporting her ...

A hand-stitched vintage Trucker jacket and 501 jeans were among the stage-worthy looks Levi’s designed for country musician Orville Peck. The heritage brand teamed with the “Dead of Night” singer to ...

Sure, Beyoncé is in Europe from now until June 22, but her Americana aesthetic lives on. Instead of going the Union Flag route à la Ginger Spice, she took center stage in patriotic cowboy-core for her ...