By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Ad Age’s 2025 40 Under 40 recognizes leaders across advertising, marketing and media who are rising to today’s challenges and thinking about tomorrow.

The new tool, which dramatically reduces time, cost, and complexity of TV ad production, was developed in partnership with Creatify, an AI platform that recently received a new investment from Comcast ...

Darren Foldes, Emmy-winning producer and partner at the commercial production company Sibling Rivalry, examines why California’s decision to expand tax credits for film and television while ...

Shop leaders say offering free meals and snacks in the office is too valuable a perk to take away, even thought tax changes set to take place in 2026 means those expenses will no longer be deductible.

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

The Super Bowl is known for football, but what some people come to watch are the great and creative commercials. Super Bowl LVIII was the most-watched telecast in history, drawing 123.4 million ...