GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing managers navigating the handoff between strategic planning and creative execution. The ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

The gap between brilliant strategy and effective execution kills more marketing campaigns than bad budgets or weak targeting. Marketing teams spend weeks developing detailed strategies, only to watch ...

If you want to know why too much B2B work is forgettable, don’t start with the creative. Start with the brief. The B2B creative brief has quietly become one of the biggest barriers to great work in ...