Video ads are growing, grabbing people’s attention on smartphones these days. Just what we need to push forward in this crazy fast digital environment and capture e-commerce sales. Given just how ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...