As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

Ann & Robert H. Lurie Children’s Hospital of Chicago Expands Partnership with NRC Health to Strengthen Consumer Insight and Online Reputation Strategy NRC Health today announced that Ann & Robert H.

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced the launch of "InsightIQ Sentiment", a cutting-edge Generative ...

Our latest Audio Tech Lifestyles survey shows that consumer behavior surrounding home audio continues to shift. From battery life concerns to regional variations in device ownership, these insights ...

Is marketing a science or a creative discipline; should we rely on data or on expert intuition; are we investing in technology or in people? Are we optimising for performance or building for brand?

LONDON--(BUSINESS WIRE)--Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna HarmonAIze Personas. This breakthrough technology ...

Which?’s latest Consumer Insight Tracker shows that households across the country are having to take more and more drastic measures to mitigate rising costs. In the month to 10 April, Which? found ...