For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

Chaos hit Atlas late last week when an admin account for Grapeshot Games’ pirate MMO was compromised and led to the spawning of whales, tanks, and all sorts of strange happenings which resulted in an ...

Facebook has done something big with the relaunch of its Atlas ad server, acquired from Microsoft 16 months ago, but that something has little to do with serving ads. Rather it’s about replacing the ...