Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is now celebrating their 30th anniversary. Senior Contributor. Forbes ...

Natural mascaras skip the harsh chemicals you'll find in conventional formulas—think parabens, sulfates and synthetic ...

Westman Atelier is the clean makeup and skincare brand founded by editorial makeup artist Gucci Westman, and since launching in 2018, the New York-based label has championed a skin-first approach with ...

Initially created for Hollywood makeup artists, Cinema Secrets’ makeup brush cleaner used to be a product you could only get at professional beauty supply stores. The cleaning spray helps clean off ...

You’re probably not cleaning your makeup brushes, sponges and puffs enough. Ideally, these tools should be cleaned every couple of weeks if you use them regularly. Makeup, oils and dirt can quickly ...

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...