This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

When students first learn about Pavlov's dogs--that dogs learn to salivate to the sound of a bell (the "conditioned stimulus") when the bell had been sounded before the presentation of food (the ...

Journal of Consumer Research, Vol. 18, No. 1 (Jun., 1991), pp. 1-12 (12 pages) Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed The ...

A long-standing debate in neuroscience is whether classical and operant conditioning are mechanistically similar or distinct. The feeding behavior of Aplysia provides a model system suitable for ...

Researchers at Ruhr University Bochum, Germany, have successfully implemented a special form of classical conditioning. They showed on a group of 75 people that effects of transcranial magnetic ...