Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup ...

Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

Brand perception is being reshaped by AI at a pace traditional marketing could never match. The Division of Continuing Education (DCE) at Harvard University notes that predictive models powered by ...

KFC’s strategy and innovation director says the biggest challenge it faces is becoming “famous” for more than just chicken.

FutureBrand study suggests looking to companies like Samsung and Microsft as templates for change. Top healthcare brands suffered a 10% decline in positive brand perception between 2022 and 2024, ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...