From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...

This classic’s large profile and easy side-to-side action create an easy target for aggressive bass, whether the water is calm or choppy. Vibration, flash and speed make this spinnerbait the best ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...

Anglers can find any water clarity they like, from muddy on the south end to clear on the north. Reese Jones at Hook, Line and Sinker in Rogers recommends fishing for black bass in dirty water with ...

Hawaii is the birthplace of the modern trolling lure, so it is befitting that the sport’s best craftsman put their pride and their products to test each year in the Lure Maker’s Challenge. In this one ...

When it comes to gifting the perfect holiday present to the anglers in your life, no one has better instincts than Santa Bass ...