Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

With consumer confidence at a record low and discretionary spending still subdued, effective customer retention marketing capable of driving retention has never been more important for retailers.

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Designing and implementing a successful voice of customer strategy is no small feat. Goals need to be set, quantitative and qualitative data-gathering methods need to be chosen, and technology for ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

We all grow up wanting to believe that good deeds get rewarded. If you build something useful that creates genuine value for the world, that should be rewarded. Business, unfortunately, does not ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...